The other night, I went to a local book club hosted atMystery Brewing (an excellent pub/brewery in Hillsborough, NC that's well worth a visit if you're in the area). It was my first time going, and I kind of lucked out because the club had organized a Skype session with the author of the book (The Summer That Melted Everything by Tiffany McDaniel). Obviously, it was really cool to listen to her thoughts on the novel, which was about the devil in small town Ohio, but I was even more interested in what she had to say about her publishing experience, since I have similar goals.
Although The Summer That Melted Everything was technically her "debut," I think Tiffany said it was something like her eighth completed novel. According to her, she had met some resistance over the years from agents who thought her work was a little too dark to be commercial. I totally respect her for sticking to the stories she wanted to tell, but it's also interesting to know that dark plots can be considered a "problem" in the publishing industry (as unfair as that is).
She also mentioned the amount of marketing she did for the book herself. I've heard that's fairly typical these days, but it was helpful to hear her confirm it, because it made me realize how much more serious I should probably get about building my author "platform" (i.e., this blog).
The thing is, it just feels weird to be soliciting emails for newsletters that you readers aren't interested in because I don't even have a product yet, or something of value to give in return. Yet everyone says to get started as soon as possible. The sooner you begin getting blog subscribers and email addresses, the more you'll have for marketing purposes later on down the road (and boy, did it feel icky just writing that sentence - even if it's true).
I do some self-publishing on Amazon KDP and have a totally separate website for that pen name to list all my titles. So in that instance, I actually do have something to "give" the reader in exchange for their contact information. For instance, I can tell subscribers when I'm running free book promotions. That feels like a fair exchange.
Whatever your thoughts about marketing, since I believe many of you are also writers, I figured the very least I could do is share a tool with you that I use on my KDP website to analyze user information and solicit emails for my newsletter. I spent an entire day looking for a tool that would allow me to easily copy and paste code to create simple subscription pop-ups, click-maps, and compile Google Analytics into a more user friendly interface, and I finally found it:
This website tool is so easy to use and it does exactly what I want it to. It's also free. So if you're trying to build your author platform, don't waste time looking for something better. There are a lot of options out there, but they all cost money, and what I've learned as a KDP author is that your success somewhat depends on how low you can keep your operating costs. Sumo fits the bill. It's exactly what every aspiring author needs to manage their website.
With all that said, I hope giving you this information will also allow you to forgive me if I install Sumo on Wordly-Bird. So if you see a pop-up requesting your email, feel free to ignore it. It just seems like if I want to get serious about being a published author - then I need to get serious and do some things that make me slightly uncomfortable. I'll try and figure out what more I can give to make these kinds of annoying email solicitations more palatable. Hopefully sharing this Sumo tool with you is a start. (Seriously, install it, it's amazing - they also have incredibly helpful download and installation videos on their website.)