If you're reading this blog, you probably read other blogs. And if you read other blogs, you've read the ubiquitous (sponsored!) Blue Apron reviews.
It always happens in waves. One week, just about every blogger I follow does a Blue Apron review. I'm not a marketer, maybe they have evidence that these campaigns work, but I've always found it highly disingenuous to read one identical Blue Apron review after another, all of them claiming that these are in fact their real opinions. Yeah right. Blue Apron obviously gives these bloggers the same talking points that they have to fulfill within their posts. A lot of companies do this.
So all these blog review campaigns have done is to make me distrust Blue Apron completely (as well as ruin all the blogs I once enjoyed). I mean, why would I trust anyone's paid opinion?
But on the other hand, it's an interesting idea. I get stuck in a cooking rut all the time. If Blue Apron was in fact delicious, affordable, and easy, that's something I'd consider trying.
So when we got a coupon in the mail for $30 off one Blue Apron order, I figured, hell, why not give it a go. Also, I did it for you, dear reader, because try as I might, I had a hard time finding an impartial non-sponsored Blue Apron review. Yeah, I got it for cheaper, but they offer that deal to anyone.
So here it is, my non-sponsored Blue Apron review. All thoughts are truly my own. Hopefully this helps you.
And there you have it. One unbiased review of Blue Apron. It's an interesting idea, it does get you out of a rut, the food is definitely tasty, but it's not convenient, and if it's not convenient, then what I am paying for?
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