I've got a to-do list that's a mile long (actually, it's several index cards long). There's always a list of things I want to write. Novels, short stories, non-fiction e-books, blog-posts, emails, etc.
And lately, I've stumbled onto something that I think a lot of people have already figured out, but as usual I'm slow to learn the rules to any game.
Basically, re-use your content.
On my editing website, I have a small blog where I talk about basic grammar mistakes that I notice scientists often make in their manuscripts. I write these posts because I'm interested in grammar, but I also use them to market my business to some degree. So for example, I wrote a post about the difference between the abbreviations "e.g." and "i.e." and then I posted that link on Facebook. That link brought people who were interested in learning how to use those abbreviations to my editing website, and now maybe they'll use my editing service at some point in the future. Basic web 2.0 marketing.
So that's great, but it's certainly time consuming. Writing those blog-posts sometimes keeps me from writing fiction or non-fiction at the end of the day because I'm exhausted. I feel like my brain gets used up.
But then I realized that I can kill two birds with one stone. Because I'm also trying to write an e-book for scientists on how to become better writers by learning some simple rules and tricks. Maybe you're already seeing the connection...
So now when I write these grammar-focused blog-posts, I just copy and paste them into my working draft of the science writing e-book. I'll revise it later to fit into the appropriate chapter. So I turned one post into two uses. Win win!
Here's another example. The other day I was reading All & Sundry's blog-post about meditation, which inspired me to write this long and detailed comment because I'm really interested in that topic. Well I wound up adapting that comment into a blog-post here. I figured, hey, I spent a lot of time writing that comment, why not expand it?
I'm calling this BOGO writing, buy one get one free. Obviously, you have to be careful not to overdo it (I think a lot of bloggers who have written "books" make this error by repackaging old blog-posts, which just ends up pissing off their readers). But if you've written good content once, why can't it be used in a different context when there's virtually no overlap between the readership?
I guess it's an example of working hard AND smart, something I've always struggled to do. I can work like a dog, but dogs aren't that smart...
Do you ever BOGO write? Is it a no go or a yes go?
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